Custom JDM Builds: Where to Buy Custom Rods and Reels

Last updated: April 2026

Affiliate Disclosure: We may earn a commission when you purchase through our links. This does not affect our editorial independence.

Quick Answer

Japanese fishing tackle is highly regarded globally for its precision, durability, and innovation, with global demand on eBay growing approximately 1.2 times from 2023 to 2024.
Reels are the most popular item, accounting for about 70% of fishing tackle sales in 2024 on eBay, showing a 1.3 times growth year-over-year.
Baits, Lures & Flies grew 1.5 times year-over-year, despite currently holding only about 10% of the market share.
Online marketplaces like eBay and proxy services such as ZenMarket offer access to a wide range of JDM custom gear, including approximately 130,000 items from Tackle Berry's online shop.

The global appeal of Japanese Domestic Market (JDM) fishing tackle, especially custom rods and reels, stems from its unparalleled quality and cutting-edge design. Anglers worldwide seek out JDM gear for its precision engineering, robust durability, and innovative features, which significantly enhance the fishing experience. This strong demand is evident in the market, with global interest in Japanese fishing gear on eBay increasing by approximately 1.2 times from 2023 to 2024 eBay Japan press release on Tackle Berry. For those looking to acquire these specialized items, several avenues exist, ranging from large international marketplaces like eBay, where Japanese fishing reels alone constituted about 70% of fishing tackle sales in 2024, to dedicated proxy services like ZenMarket that bridge the gap between Japanese retailers and international buyers. These platforms provide access to a vast selection, including the extensive inventory of stores like Tackle Berry, which lists around 130,000 products online. Whether you are searching for a specific custom rod or a high-performance reel, understanding how to navigate these purchasing options is key to building your ultimate JDM setup.

Why Are JDM Custom Rods and Reels So Popular Globally?

JDM custom rods and reels are popular globally because they embody precision, durability, and innovation, qualities highly valued by serious anglers. These characteristics have established Japanese fishing tackle as a benchmark for quality, leading to a significant increase in international demand. The meticulous craftsmanship and advanced technological integration found in JDM products offer a distinct advantage, appealing to fishermen who prioritize performance and reliability in their gear.

Japanese fishing tackle has earned a reputation for excellence that resonates with anglers across the globe. "Japanese fishing tackle is highly trusted by fishing fans worldwide for its precision, durability, and innovativeness," noted eBay Japan (translated from Japanese) in a press release eBay Japan press release on Tackle Berry. This trust is built on decades of technological advancement and a commitment to producing gear that performs flawlessly under demanding conditions. When we analyze the market trends, the demand for Japanese fishing gear on eBay grew approximately 1.2 times from 2023 to 2024, indicating a robust and expanding global interest. This growth isn't just a fleeting trend; it reflects a sustained appreciation for the superior quality and design that Japanese manufacturers consistently deliver.

The Driving Force: Precision and Innovation

The core of JDM appeal lies in the relentless pursuit of precision and innovation. Japanese manufacturers often introduce cutting-edge technologies and materials into their rods and reels before they become mainstream in other markets. This includes advancements in blank construction for rods, which offer enhanced sensitivity and casting distance, as well as sophisticated gearing systems and drag mechanisms in reels that provide smoother operation and greater power. For custom builds, this means anglers can access components and complete setups that are finely tuned for specific fishing techniques and target species, offering a level of specialization rarely found elsewhere. The ability to achieve incredibly tight tolerances and use advanced composites results in equipment that feels lighter, stronger, and more responsive in hand. This level of engineering allows anglers to detect the subtlest bites and exert maximum control during a fight, making a tangible difference in their success rates.

Durability and Reliability in Diverse Conditions

Beyond precision, durability is another cornerstone of JDM tackle's popularity. Japanese fishing environments can be harsh, from saltwater offshore battles to intricate freshwater finesse techniques. Manufacturers design their products to withstand these challenges, using corrosion-resistant materials and robust construction methods. This focus on longevity means that a JDM custom rod or reel is not just a high-performance tool but also a reliable investment that will endure years of use. Anglers trust that their JDM gear will not fail when it matters most, whether they are battling a trophy fish in a remote location or simply enjoying a day on their local waters. This reliability is particularly crucial for custom builds, where the integration of various high-end components requires a foundation of inherent strength and resilience. The components are often subjected to rigorous testing, ensuring that each part contributes to the overall integrity and performance of the final product.

Global Market Impact: Shimano and Daiwa Lead the Way

The global market for JDM fishing tackle is significantly influenced by major brands such as Shimano and Daiwa, which are internationally recognized for their quality and innovation. These brands, alongside specialized smaller Japanese manufacturers, drive much of the demand. The success of these companies on platforms like eBay highlights their broad appeal. For example, reels alone accounted for about 70% of fishing tackle sales in 2024 on eBay, demonstrating a remarkable 1.3 times growth year-over-year. This dominance in the reel category underscores the high regard anglers have for Japanese engineering in critical components. The consistent growth in sales is not solely attributable to the major players; many niche Japanese brands also contribute to the market, offering unique designs and specialized functionalities that cater to particular fishing styles. This combination of established giants and innovative smaller companies ensures a diverse and dynamic market for JDM custom rods and reels, allowing anglers to select from an extensive range of options to perfect their personalized setups. The constant evolution of technology and materials by these brands keeps the JDM market at the forefront of fishing tackle innovation, perpetuating its global popularity.

What Are the Best Online Marketplaces for JDM Gear?

The best online marketplaces for JDM gear include international platforms like eBay and specialized proxy services such as ZenMarket. These platforms provide extensive access to a wide array of Japanese domestic market fishing tackle, from new releases to rare used items, making them essential resources for anglers worldwide. Tackle Berry, Japan's largest fishing tackle specialty store, has also expanded its reach by launching on eBay, further solidifying it as a prime destination for JDM enthusiasts.

eBay stands out as a major platform for JDM fishing tackle, playing a crucial role in supporting cross-border e-commerce for Japanese sellers. The platform, celebrating its 30th anniversary this year, has been instrumental in connecting global buyers with unique Japanese products. This is particularly beneficial for fishing enthusiasts seeking custom JDM rods and reels, as it provides direct access to a vast inventory that might otherwise be inaccessible. The appeal of Japanese fishing gear, known for its precision, durability, and innovation, has driven significant demand on eBay. In fact, fishing tackle is a particularly popular category within sports equipment on eBay, demonstrating consistent growth with a year-over-year increase of approximately 1.2 times from 2023 to 2024 eBay Japan press release on Tackle Berry. This growth highlights the platform's effectiveness in meeting the global demand for JDM products.

eBay: A Gateway to Japanese Tackle

eBay's role as a gateway for Japanese tackle has been significantly enhanced by the expansion of major Japanese retailers onto the platform. Notably, Tackle Berry, recognized as Japan's largest fishing tackle specialty store, has begun selling on eBay. With over 200 stores both domestically and internationally, Tackle Berry's online shop, @BerryNet, boasts an impressive inventory of approximately 130,000 items. This includes both used and new fishing gear, making it a treasure trove for custom builders. Initially, Tackle Berry started its eBay sales with used reels and rods, with plans to gradually expand its product offerings. This move is part of Tackle Berry's strategy to accelerate its overseas expansion, particularly targeting active fishing markets in Europe and North America. The company also operates "TB Auction," a specialized auction site for fishing gear, and is involved in original product planning, development, and even fishing pond management. The availability of such a vast and diverse inventory on eBay means that anglers can find everything from high-end custom rod blanks to rare vintage reels, all from a trusted source. This accessibility, combined with eBay's established infrastructure for international transactions, makes it an indispensable resource for anyone looking to build or enhance their JDM fishing setup.

ZenMarket: Your Proxy for Japanese Retailers

For items not directly available on international platforms like eBay, proxy services such as ZenMarket offer an invaluable solution. ZenMarket facilitates purchasing from Japanese online stores and auctions, making it possible for global customers to access an even wider range of JDM gear. This service is especially useful for niche manufacturers or smaller shops that do not offer international shipping directly. ZenMarket simplifies the process by allowing customers to charge their account balance, purchase items from Japanese e-commerce sites, and then have those items shipped to ZenMarket's warehouse. The service provides 60 days of free storage at its warehouse, which is a significant advantage for those looking to consolidate multiple purchases. By combining items from various Japanese retailers into a single package, customers can significantly reduce international shipping costs. This consolidation feature is particularly beneficial for custom builds, as it allows anglers to source different components—such as specific rod blanks, reel parts, or custom handles—from various Japanese sellers without incurring prohibitive shipping fees for each individual item. ZenMarket's comprehensive support system makes the complex process of international purchasing smooth and straightforward, ensuring that anglers can acquire the precise JDM components they need for their custom builds, regardless of the original seller's international shipping policies. ZenMarket's service streamlines the entire process, from initial purchase to final delivery, ensuring that even obscure or highly specialized JDM items are within reach for international anglers ZenMarket's guide to buying Japanese fishing tackle.

Other Notable Japanese Retailers

While eBay and proxy services are primary channels, some Japanese retailers also cater to international customers directly, albeit often with specific conditions. For example, Inomata Fishing Tackle Shop mentions that they conduct overseas shipping for Japanese residents living abroad or individuals who understand Japanese and can manage credit card payments or bank transfers. This indicates that direct purchasing might be an option for a select group of international buyers. Similarly, Pro Shop Otsuka has a dedicated page for overseas customers, suggesting an acknowledgment of international demand and a willingness to facilitate sales abroad. However, direct purchases typically require more direct communication and understanding of Japanese business practices, and shipping arrangements are often discussed on a case-by-case basis. These direct channels can be particularly useful for highly specialized or custom items where direct communication with the retailer might be necessary to ensure the correct specifications are met. While not as universally accessible as eBay or proxy services, these direct retailer options represent another avenue for dedicated anglers to source unique JDM custom rods and reels, often providing a more personalized buying experience.

How Do Proxy Services Work for Buying from Japan?

Proxy services like ZenMarket simplify the process of buying from Japanese online stores and auctions by acting as an intermediary. They handle the domestic purchasing, warehousing, and international shipping on behalf of the customer, effectively bridging the geographical and linguistic gaps between Japanese sellers and international buyers. This system allows anglers to access products from a vast range of Japanese retailers that may not offer direct international shipping.

Using a proxy service like ZenMarket is a straightforward process designed to make purchasing from Japan as easy as possible for international customers ZenMarket's guide to buying Japanese fishing tackle. The first step involves creating an account and charging it with funds using various accepted payment methods. Once your account has a sufficient balance, you can browse Japanese online stores and auction sites, selecting the items you wish to purchase. When you find an item, you submit the order through the proxy service's platform. The proxy service then purchases the item on your behalf from the Japanese seller. This eliminates the need for you to have a Japanese address, a Japanese payment method, or even the ability to communicate in Japanese with the seller. The proxy service handles all these aspects, translating product descriptions if necessary and managing the transaction.

The Purchase and Consolidation Process

After the proxy service successfully purchases your items, the Japanese store or seller ships them to the proxy service's local warehouse in Japan. This is a critical step, as it centralizes all your purchases, regardless of how many different sellers they come from. ZenMarket, for instance, offers a significant benefit by providing 60 days of free storage at its warehouse. This extended storage period is incredibly valuable for anglers building custom JDM setups, as it allows ample time to accumulate multiple components—such as a specific rod blank from one seller, a custom reel seat from another, and unique guides from a third—before shipping them internationally.

Once all your desired items have arrived at the warehouse, you can request to consolidate them into a single package. This consolidation service is a major cost-saving feature. Instead of paying individual international shipping fees for each small component, which can quickly become expensive, you pay for one larger, combined shipment. This significantly reduces the overall international shipping cost, making it more economical to acquire a complete set of custom JDM parts. The proxy service then carefully packs your consolidated items, ensuring they are well-protected for international transit. They will also handle all necessary customs declarations and paperwork, further simplifying the process for you. This seamless consolidation process is particularly advantageous for bulkier or longer items like rod blanks, which might otherwise incur high individual shipping charges.

Shipping Options and Customer Support

Once your items are consolidated and ready, you choose your preferred international shipping method from a range of options offered by the proxy service. These options typically vary in speed and cost, allowing you to select the best fit for your budget and urgency. Common carriers include EMS, DHL, FedEx, and various postal services, providing flexibility for different destinations and package sizes. The proxy service will provide tracking information so you can monitor your package's journey from Japan to your doorstep.

Throughout the entire process, reputable proxy services offer customer support, often in multiple languages. This support is crucial for addressing any questions, resolving issues, or providing updates on your orders. Whether you need assistance with placing an order, understanding shipping options, or dealing with a seller dispute, the proxy service acts as your dedicated point of contact. This comprehensive support ensures a smooth and worry-free buying experience, even for those unfamiliar with international purchasing or the Japanese market. In essence, proxy services demystify and streamline the acquisition of JDM fishing tackle, making custom rods and reels from Japan accessible to anglers worldwide.

What About Direct Purchases from Japanese Retailers?

Direct purchases from Japanese retailers are possible, but often come with specific requirements. While some shops, like Inomata Fishing Tackle Shop, may offer international shipping, it is typically facilitated for those who understand Japanese and can manage payments via credit card or bank transfer. Other retailers, such as Pro Shop Otsuka, have dedicated sections for overseas customers, indicating a recognition of international demand.

While proxy services offer a broad solution for accessing the JDM market, some dedicated Japanese retailers are also open to direct international sales. However, this often comes with certain caveats. For instance, Inomata Fishing Tackle Shop explicitly states that they can arrange overseas shipping for "Japanese residents living abroad" or "individuals who understand Japanese" and are able to make payments via credit card or bank transfer Inomata Fishing Tackle Shop shipping information. This suggests that direct communication and a degree of familiarity with Japanese language or business practices might be necessary. For anglers fluent in Japanese or those with close contacts in Japan, this direct approach can be a viable option, potentially allowing for more personalized service or access to items not listed on proxy-friendly platforms.

Domestic Shipping Options and Their Limitations

Even when a Japanese retailer considers international shipping, it is important to understand their domestic shipping practices, as these often form the basis for international arrangements. Inomata Fishing Tackle Shop, for example, outlines several shipping methods for domestic orders: mail service (Yu-Packet or Click Post), LetterPack Plus, LetterPack Light, and large parcel delivery via Seino Super Express. Each method has specific size, weight, and compensation limitations.

For smaller items, mail service (Yu-Packet or Click Post) is available, offering free shipping for purchases over 5,000 yen (excluding tax) for domestic orders. This service has a size limit of approximately A4, a weight limit of 1kg, and a thickness limit of 3cm. LetterPack Light is similar, with a thickness limit of 3cm and a weight limit of 4kg, offering free shipping for purchases over 10,000 yen (excluding tax). LetterPack Plus, also free for purchases over 10,000 yen (excluding tax), can handle items that fit into the LetterPack envelope without a strict thickness limit, as long as they can be packed reasonably. However, it's crucial to note that mail service and LetterPack options do not include compensation for loss, damage, or non-delivery. This lack of compensation makes them unsuitable for high-value items like custom rod blanks or expensive reel components, which are often central to JDM custom builds. For such valuable items, domestic customers are advised to choose a courier service, which typically offers tracking and compensation.

Shipping Large Items and International Considerations

When it comes to larger items, particularly long rods that are frequently part of custom builds, specialized shipping is required. Inomata Fishing Tackle Shop uses Seino Super Express (SSX) for these "large items." For domestic orders, free shipping for large items is available for purchases over 30,000 yen (excluding tax) to most regions of Japan, with half-price shipping to Hokkaido and Okinawa. For purchases under 30,000 yen, large item shipping costs range from 1,200 yen to 5,000 yen within Japan, depending on the region. These large item shipments typically do not allow for specific time-of-day delivery, though customers can request morning or afternoon delivery in the comments section. Shipping to a workplace is also an option if available.

For international customers seeking direct purchases, these domestic shipping complexities highlight potential challenges. The retailer would need to adapt these methods for international transit, which often involves higher costs, stricter size/weight restrictions, and additional customs procedures. While some retailers, like Pro Shop Otsuka, have a dedicated page for overseas customers, the specific terms and conditions for international shipping of custom JDM rods and reels would need to be thoroughly investigated. Such direct arrangements would likely involve direct communication with the retailer to discuss shipping costs, available carriers, customs declarations, and payment methods. This personalized approach can be advantageous for highly specialized items or bulk orders, but it requires a greater investment of time and effort from the buyer to navigate the process effectively.

Are There Specific Brands or Lure Types Driving Growth?

Yes, specific brands and lure types are significantly driving growth in the JDM fishing tackle market. Shimano and Daiwa reels are primary sales drivers, consistently leading the market. Additionally, the "Baits, Lures & Flies" category, despite being a smaller segment, is experiencing rapid growth, with brands like Deps holding a substantial share.

The JDM fishing tackle market's robust growth is fueled by a combination of globally recognized brands and rapidly expanding product categories. At the forefront of this growth are the titans of the Japanese fishing industry: Shimano and Daiwa. These brands are synonymous with quality and innovation, and their reels, in particular, are primary drivers of sales. On eBay, for example, reels constituted approximately 70% of fishing tackle sales in 2024, showing a significant 1.3 times growth year-over-year eBay Japan press release on Tackle Berry. This dominance highlights the immense trust and demand anglers place in Shimano and Daiwa products for their reliability, advanced technology, and superior performance, especially for custom builds where the reel is often the heart of the setup. These brands continuously push the boundaries of design and engineering, introducing features like advanced gearing systems, high-performance drag mechanisms, and lightweight, durable materials that appeal to anglers seeking optimal performance.

The Power of Shimano and Daiwa Reels

Shimano and Daiwa have cultivated a global following due to their unwavering commitment to quality and innovation. Their reels are not merely fishing tools; they are precision instruments meticulously crafted to offer unparalleled smoothness, power, and durability. For custom JDM builds, selecting a Shimano or Daiwa reel often forms the foundation upon which the rest of the setup is constructed. Anglers frequently pair these high-performance reels with custom rod blanks and components to create a balanced and highly specialized fishing system. Whether it's the refined engineering of a Stella or Certate, or the robust power of a Saltiga or Ocea Jigger, these reels provide the backbone for serious fishing. Their advanced technologies, such as micro-module gearing, X-Ship, and Monocoque body construction, translate into tangible benefits on the water: smoother retrieves, increased winding power, and enhanced resistance to corrosion and wear. This combination of cutting-edge technology and proven reliability makes Shimano and Daiwa reels indispensable for anyone looking to achieve a truly high-performance custom JDM build.

Explosive Growth in Baits, Lures & Flies

Beyond rods and reels, another exciting area of growth in the JDM market is the "Baits, Lures & Flies" category. Despite currently holding a smaller market share—around 10% of fishing tackle sales—this category is experiencing a rapid expansion, with a year-over-year growth of 1.5 times. This explosive growth indicates a strong and increasing interest in specialized Japanese lures and baits, which are often designed with unique actions, realistic finishes, and innovative features that entice fish in various conditions. This category includes a diverse range of products, from intricate hard baits and soft plastics to highly effective metal jigs and flies.

One brand that stands out in this rapidly expanding segment is Deps, which holds a significant 30% market share within the Baits, Lures & Flies category on eBay. Deps is renowned for its innovative and often oversized lures, designed to target big fish with unique swimming actions and highly detailed aesthetics. The popularity of brands like Deps underscores the demand for specialized, high-quality lures that offer a distinct advantage to anglers. These lures are not merely fish attractants; they are sophisticated tools, often incorporating advanced hydrodynamics, weight transfer systems, and durable materials. For custom JDM builds, selecting the right JDM lure can be as crucial as selecting the right rod or reel, as it completes the fishing system and directly influences success. The rapid growth of this category suggests that anglers are increasingly recognizing the effectiveness and unique appeal of Japanese baits and lures, further diversifying the options available for optimizing their custom setups. Other notable brands mentioned in proxy services like ZenMarket, such as Blue Blue Chardas, also highlight the rich variety and innovation within the JDM lure market ZenMarket's guide to buying Japanese fishing tackle.

How Does Shipping Work for Large JDM Items?

Shipping for large JDM items, such as long rods, typically involves specialized delivery services like Seino Super Express (SSX) within Japan. For international shipping, these items face higher costs, specific dimensional limitations, and may require special handling due to their length and fragility. Free shipping thresholds for large items are often higher, and delivery time preferences may be accommodated, but guaranteed time slots are rare.

When it comes to acquiring large JDM items, particularly long fishing rods that are essential for many custom builds, the shipping process involves specific considerations. Within Japan, specialized delivery services are utilized to handle these oversized packages. For example, Inomata Fishing Tackle Shop employs Seino Super Express (SSX) for what they designate as "large items." This is a common practice among Japanese retailers, as standard courier services often have length restrictions that long fishing rods exceed. These specialized services are equipped to transport items that are longer and bulkier than typical parcels, ensuring they reach their destination safely.

Domestic Shipping of Large Items

For domestic orders in Japan, the shipping costs and conditions for large items differ significantly from smaller tackle. Inomata Fishing Tackle Shop offers free shipping for large items for purchases over 30,000 yen (excluding tax) to most regions of Japan, including Kanto to Kansai, Tohoku, Chugoku, Shikoku, and Kyushu. However, for Hokkaido and Okinawa, even with purchases over 30,000 yen, shipping is half price, indicating the increased logistical challenges and costs associated with these more distant prefectures. For purchases under 30,000 yen (excluding tax), large item shipping costs vary by region, ranging from 1,200 yen for areas like Kanto to Kansai, up to 5,000 yen for Okinawa. These rates reflect the additional effort and resources required to transport oversized goods across the country.

One important aspect of shipping large items domestically is the delivery schedule. While specific time-of-day delivery cannot be guaranteed, customers can often request a preference for morning or afternoon delivery by noting it in the comments section of their order. Additionally, if receiving the item at a residence is inconvenient due to its size, customers have the option to provide a workplace address for delivery. This flexibility is crucial for anglers who might be purchasing several rod blanks or fully assembled custom rods, as it ensures that these valuable and often fragile items can be received securely. The use of a dedicated carrier like Seino Super Express underscores the necessity of specialized handling for these types of products, minimizing the risk of damage during transit.

International Shipping Challenges for Large JDM Items

For international customers, shipping large JDM items presents even greater challenges. While direct retailers like Inomata Fishing Tackle Shop might consider overseas shipping upon consultation, the specific methods and costs for long rods would need to be individually negotiated. International carriers have strict dimensional weight and length restrictions, and items like multi-piece rod blanks or one-piece rods can easily exceed these limits, leading to significantly higher shipping costs or even outright refusal by some carriers.

When using a proxy service like ZenMarket, the consolidation of multiple purchases can help reduce overall shipping costs, but the dimensions of a large item will still dictate the international shipping fees. Even if other small items are combined, a long rod will likely determine the package's size and therefore its shipping class. The 60-day free storage offered by ZenMarket is beneficial for accumulating other custom components, but the final international shipping cost for a long rod will remain substantial due. Furthermore, customs regulations in the destination country can add another layer of complexity, potentially incurring import duties and taxes based on the item's value and classification. Given the high value and delicate nature of custom JDM rods, it is always recommended to opt for shipping methods that include tracking and insurance, even if they are more expensive. This ensures peace of mind and protection against loss or damage during the long international journey. Therefore, while acquiring large JDM items for custom builds is entirely possible, careful planning and budgeting for shipping are essential parts of the process.

Frequently Asked Questions

What makes JDM fishing tackle desirable for custom builds?

JDM fishing tackle is highly desirable for custom builds due to its exceptional precision, durability, and innovation. Japanese manufacturers are renowned for using advanced materials and cutting-edge technologies, resulting in components that offer superior performance. For instance, reels accounted for about 70% of fishing tackle sales in 2024 on eBay, growing 1.3 times year-over-year, largely driven by the quality of JDM brands like Shimano and Daiwa. This allows custom builders to create highly specialized and high-performing setups.

Can I buy custom JDM rods and reels directly from Japan if I don't speak Japanese?

Buying directly from Japanese retailers if you don't speak Japanese can be challenging, as some shops, like Inomata Fishing Tackle Shop, specify that international shipping is typically for those who understand Japanese and can use credit card or bank transfer. However, proxy services like ZenMarket eliminate this language barrier by handling communication and purchases on your behalf. They also offer services like 60 days of free warehouse storage and package consolidation to reduce international shipping costs.

How can I save on international shipping when buying multiple JDM items?

You can save on international shipping when buying multiple JDM items by using a proxy service like ZenMarket. These services allow you to purchase items from various Japanese sellers and consolidate them into a single package at their warehouse. ZenMarket offers 60 days of free storage, enabling you to accumulate several components before shipping them together, which significantly reduces overall international shipping expenses.

What are the most popular JDM fishing tackle categories on international marketplaces?

The most popular JDM fishing tackle categories on international marketplaces are reels and baits/lures. Reels are particularly dominant, making up about 70% of fishing tackle sales on eBay in 2024 and growing 1.3 times year-over-year. The "Baits, Lures & Flies" category, though smaller at around 10% of sales, is experiencing rapid growth, increasing 1.5 times year-over-year, with brands like Deps holding a 30% share in this segment.

Are there any risks when shipping high-value JDM fishing gear internationally?

Yes, there are risks when shipping high-value JDM fishing gear internationally, particularly with certain shipping methods. Services like mail service (Yu-Packet/Click Post) and LetterPack do not offer compensation for loss, damage, or non-delivery, making them unsuitable for expensive items. For high-value custom rods and reels, it is crucial to select international shipping options that include tracking and comprehensive insurance to protect your investment during transit.