Storm JDM Brand Review
- DAIWA was founded in 1958 and quickly earned the reputation as "the DAIWA of reels" within just a few years of its establishment due to its advanced manufacturing technology.

Last updated: April 2026
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Quick Answer
- DAIWA was founded in 1958 and quickly earned the reputation as "the DAIWA of reels" within just a few years of its establishment due to its advanced manufacturing technology.
- In 1979, DAIWA achieved a world first by incorporating carbon graphite material into both the reel body and rotor, marking a significant advancement in fishing tackle design.
- The company developed Magsealed technology in 2010, utilizing a special magnetic fluid to create a waterproof and dustproof barrier, helping maintain a reel's initial performance and smooth rotation.
- DAIWA expanded its brand beyond fishing, launching the D-VEC fashion label in 2017, which integrates fishing-derived technologies and functional materials into high-fashion apparel.
DAIWA, originally founded as Daiwa Seiko in 1958, rapidly established itself as a leader in fishing tackle, particularly for its innovative reel designs. Within a few years of its inception, the company was widely known as "the DAIWA of reels" thanks to groundbreaking developments like the out-spool reel, which dramatically improved line capacity and winding performance DAIWA brand history and technology. This commitment to innovation extended beyond its core fishing business, leading to ventures into golf equipment in 1972 and the launch of the 'Ballistic' driver in 1994, which was the world's first driver offering three selectable head sizes. The company further diversified into high fashion with its D-VEC label in 2017, showcasing how its expertise in durable, high-performance materials from the fishing world could be adapted for everyday wear DAIWA D-VEC fashion brand. This broad approach demonstrates DAIWA's deep-rooted engineering capabilities and its continuous drive to push boundaries across various industries.
When Was DAIWA Founded and How Did It Become 'The DAIWA of Reels'?
DAIWA was founded in 1958 as Daiwa Seiko, and its reputation as "the DAIWA of reels" was cemented within just a few years of its establishment due to its rapid innovation in reel manufacturing. The company quickly distinguished itself by developing products that responded to market needs, often introducing world-first technologies that revolutionized the fishing industry. This early focus on advanced engineering and design set the stage for DAIWA's enduring legacy as a global leader in fishing tackle.
The Genesis of a Fishing Giant
DAIWA's journey began in 1958 with its founding as Daiwa Seiko. From the outset, the company's objective was to develop products that not only met the immediate needs of anglers but also anticipated future demands. This proactive approach to product development quickly led to the creation of numerous world-first technologies. The core of DAIWA's early success, and the reason it earned its famous moniker, lay in its exceptional reel manufacturing capabilities. Within a mere few years of its founding, the quality and innovation of DAIWA's reels were so significant that the company became known as "the DAIWA of reels" DAIWA brand history and technology. This early recognition was a testament to the company's engineering prowess and its ability to disrupt existing market standards with superior products.
Revolutionizing Reel Design: The Out-Spool Innovation
One of the most pivotal innovations that propelled DAIWA to prominence in its early years was the transition from the in-spool reel design to the out-spool reel. Initially, DAIWA developed an I-type (in-spool) reel for export to the American market. However, the company soon shifted its focus to a completely new design. The out-spool reel, unlike its predecessors, positioned the spool on the exterior of the reel. This seemingly simple change brought about a cascade of benefits that dramatically improved fishing performance.
With the spool located externally, reels could accommodate a significantly larger amount of fishing line. This increased line capacity was crucial for targeting bigger fish or fishing in deeper waters, expanding the possibilities for anglers. Furthermore, the out-spool design allowed for faster rotation speeds, which improved retrieval rates and made it easier to manage line during casting and reeling. The overall winding performance of these new reels was also greatly enhanced, providing a smoother and more efficient fishing experience. The introduction of this entirely new reel structure created a shockwave among anglers worldwide. It was a clear demonstration of DAIWA's innovative spirit and its ability to redefine what was possible in fishing tackle. This technological leap solidified DAIWA's reputation and ensured that, within a few years of its establishment, it was universally regarded as "the DAIWA of reels" DAIWA brand history and technology. The impact of this design was profound, setting new benchmarks for reel performance and contributing significantly to the company's rapid growth and global recognition. DAIWA's relentless pursuit of innovation has been a continuous thread throughout its history, with engineers constantly striving to surprise and delight anglers with new advancements.
Early Global Reach and Market Expansion
DAIWA's innovative spirit was not confined to Japan. The company quickly sought to make its mark on the global stage. The development of the I-type (in-spool) reel specifically for the American export market in its early years highlights this ambition. Even as it innovated domestically with the out-spool design, DAIWA was simultaneously building its presence internationally. This dual focus allowed the company to gather diverse market insights and apply them to its product development cycle, creating tackle that appealed to a broad range of anglers worldwide. The success of its early reel designs, particularly the out-spool model, resonated across different fishing cultures and environments, demonstrating the universal appeal of superior engineering. This early global expansion laid the groundwork for DAIWA to become a comprehensive fishing tackle manufacturer with a significant worldwide market share, a position it continues to hold today. The core principle of "surprise and delight" anglers has remained a guiding force for DAIWA's engineers, ensuring that the company's technological evolution never ceases DAIWA brand history and technology.
What Groundbreaking Technologies Did DAIWA Introduce to Fishing?
DAIWA introduced several groundbreaking technologies to fishing, most notably being the first in the world to use carbon graphite for reel bodies and rotors in 1979, developing the high-density carbon material ZAION in 2007, and unveiling the revolutionary Magsealed technology in 2010. These innovations have consistently pushed the boundaries of performance, durability, and functionality in fishing tackle, establishing DAIWA as a pioneer in the industry.
Pioneering Carbon Technology in Reels and Rods
DAIWA's commitment to material science has been a cornerstone of its technological advancement. The company was particularly quick to recognize the potential of carbon materials in fishing tackle. In 1979, DAIWA achieved a significant world-first by adopting carbon graphite for both the reel body and rotor. This was a monumental step, as it offered a lighter yet stronger alternative to traditional metal components, improving the overall balance and sensitivity of the reel. The introduction of carbon graphite allowed for reels that were more comfortable to handle during long fishing sessions and more responsive to subtle bites.
Beyond reels, DAIWA also applied high-purity carbon to its fishing rods. This strategic move helped establish the company's reputation globally, with many recognizing "DAIWA for carbon" as a hallmark of quality and innovation. The use of advanced carbon materials in rods translated into lighter, more sensitive, and more powerful blanks, allowing anglers to cast further, detect more nuanced strikes, and handle larger fish with greater ease. The continuous refinement and development of carbon materials have been a persistent theme in DAIWA's research and development efforts, leading to even more advanced compositions over the years DAIWA brand history and technology.
The Development of ZAION: Carbon Beyond Metal
Building on its long history with carbon, DAIWA achieved another major breakthrough in 2007 with the development of ZAION. ZAION is a high-density carbon material designed to surpass the performance characteristics of metal. This material represented a significant leap forward, offering exceptional strength-to-weight ratio, rigidity, and corrosion resistance. When incorporated into reel components, ZAION allowed for the creation of incredibly lightweight yet robust reels that maintained their structural integrity under extreme pressure.
The superior properties of ZAION contribute to a reel's long-term durability and consistent performance. Its high rigidity minimizes flex, ensuring that the gears remain perfectly aligned even during heavy retrieves, which translates into smoother operation and greater power transfer. This material innovation is a prime example of DAIWA's dedication to pushing the boundaries of what is possible in fishing tackle through advanced material science. The continuous improvement and new developments in materials like ZAION underscore DAIWA's position at the forefront of the industry DAIWA brand history and technology.
Magsealed Technology: A New Era of Reel Protection
Perhaps one of DAIWA's most revolutionary technological introductions came in 2010 with the development of Magsealed. This innovation marked a turning point in reel protection and maintenance. Magsealed technology utilizes a special liquid material called "magnetic fluid" to create a virtually impenetrable seal. This magnetic fluid, originally developed for NASA in aerospace engineering applications, forms a barrier that prevents water, dust, and other contaminants from entering the reel's critical internal mechanisms.
The benefits of Magsealed technology are extensive. By keeping corrosive saltwater, abrasive sand, and fine dust particles out, it significantly extends the initial performance life of the reel. Anglers no longer have to worry as much about their reels seizing up or losing their smooth rotation due to environmental exposure. This protective barrier also helps maintain the reel's rotational speed and smoothness, ensuring that the reel performs optimally for a longer period. Magsealed technology effectively frees anglers from many common stresses associated with reel maintenance and environmental damage, ushering in a new era for reel design. This groundbreaking application of aerospace technology to fishing tackle demonstrates DAIWA's commitment to innovation and its willingness to collaborate with cutting-edge science to benefit anglers DAIWA brand history and technology. The principles and techniques behind Magsealed continue to be passed down and refined by DAIWA's engineers, reflecting the company's ongoing pursuit of excellence in fishing technology.
How Did DAIWA Expand Beyond Fishing into Golf and Fashion?
DAIWA, initially known as Daiwa Seiko, expanded significantly beyond its core fishing business by venturing into golf equipment in 1972 and later into the fashion industry with its D-VEC label in 2017. This diversification was driven by the company's inherent engineering capabilities and its ability to adapt its material science and manufacturing expertise to different product categories. In 2009, on its 50th anniversary, Daiwa Seiko officially changed its corporate name to GLOBERIDE, reflecting its broader scope as a global multi-sport and lifestyle company.
Entry into the Golf Market
DAIWA Seiko, already a globally recognized fishing tackle manufacturer, made its first foray into the golf market in 1972. This expansion marked a strategic move to leverage its precision manufacturing and material expertise in a new sports category. The company's commitment to innovation quickly translated into the golf world. In September 1981, DAIWA advanced into the American golf market, where its drivers gained significant recognition after being used by long-drive champions who achieved impressive distances. This early success positioned DAIWA as a serious contender in the golf equipment industry.
The company's golf division further solidified its presence by contracting with young talents like Larry Mize, whose first victory in 1983 was achieved with DAIWA clubs. This endorsement by a rising star helped to elevate the brand's profile. From 1989 to 1993, DAIWA also served as the title sponsor for the domestic men's golf tour "DAIWA KBC Augusta," further integrating itself into the professional golf scene. In 1994, DAIWA opened its first golf course, Daiwa Vintage GC, situated at an elevation of 800 meters with views of the Yatsugatake and Southern Alps mountains. This venture garnered considerable attention even before its opening, showcasing DAIWA's holistic approach to the golf industry DAIWA golf brand history.
The 'Ballistic' Driver and ONOFF Brand
A notable innovation in DAIWA's golf history came in November 1994 with the launch of the "Ballistic" driver. This driver was a world-first, offering golfers the choice of three different head sizes: 230cc, 250cc, and 270cc. This customization allowed golfers to select a head size that best suited their preferences and playing style, a groundbreaking concept at the time. The Ballistic driver utilized an ultra-hard "Metallized Alloy" material, which had a specific gravity similar to aluminum but was harder than titanium alloy. This material provided excellent ball repulsion, resulting in a crisp feel and a satisfying sound upon impact. The shaft length of 44 inches was considered long for its era.
Despite the varying head volumes, all three "Ballistic" models were designed with the same center of gravity depth. This ingenious engineering ensured that regardless of the head size chosen, golfers could expect consistent distance performance and forgiveness. This made the Ballistic a truly revolutionary club. DAIWA Vintage GC hosted the DAIWA International in 1995, where a then 25-year-old Phil Mickelson made his debut on the Japan Tour. The course later hosted the ISPS Handa Global Cup, attracting international stars like Ian Poulter, Jason Dufner, and Charl Schwartzel. DAIWA Seiko fully funded the creation of Daiwa Vintage GC, but in 2004, the company withdrew from the golf course business. The course eventually became Vintage GC in 2006 and is now known as Chateraise Vintage GC after being acquired by the Chateraise Group in 2016.
In 2002, DAIWA launched its "ONOFF" golf brand, which continues to be a prominent name in the golf industry. This brand further diversified DAIWA's offerings in golf equipment, catering to different segments of the market with its distinct design and performance philosophies. The establishment of ONOFF cemented GLOBERIDE's long-term commitment to the golf sector, even as its direct involvement with golf course management concluded DAIWA golf brand history.
The Transition to GLOBERIDE and D-VEC Fashion
On its 50th anniversary in 2009, Daiwa Seiko officially changed its company name to GLOBERIDE. This rebranding reflected the company's evolution from primarily a fishing tackle manufacturer to a broader enterprise encompassing various sports and outdoor lifestyle brands, including DAIWA for fishing, ONOFF for golf, and eventually D-VEC for fashion. This change signaled a strategic intent to operate as a global enterprise that provides diverse products for active lifestyles.
The most recent significant expansion came in Spring/Summer 2017 with the launch of the new fashion label, D-VEC. This venture represents a unique approach to apparel, distinguishing itself from typical outdoor or sports clothing lines. D-VEC aims to fuse the advanced technologies and functional materials developed for harsh fishing environments with high-end fashion. The brand's concept is to offer "only one" products that allow individuals to enjoy fashion positively, even in challenging conditions like rain, wind, and varying light. This innovative approach has garnered attention from the fashion industry, demonstrating DAIWA's ability to transcend traditional boundaries and apply its engineering expertise in unexpected ways DAIWA D-VEC fashion brand.
What is D-VEC and How Does It Use Fishing Technology?
D-VEC is a contemporary fashion label launched by DAIWA in Spring/Summer 2017, specifically designed to integrate the advanced technologies and functional materials developed for the demanding world of fishing into high-fashion apparel. This brand focuses on creating unique, performance-oriented garments that offer durability, weather resistance, and comfort, while maintaining a stylish aesthetic suitable for everyday wear.
The Concept Behind D-VEC
The core concept of D-VEC is to bridge the gap between highly functional outdoor gear and sophisticated fashion. Kenichi Kobayashi, Executive Officer and Apparel Marketing Manager of the Fishing Sales Division at GLOBERIDE (the parent company of DAIWA), articulated the brand's vision: "This project integrates technology cultivated in harsh fishing environments with glamorous fashion. We propose unique products that allow people to positively enjoy fashion amidst rain, wind, and light" (translated from Japanese). This statement highlights D-VEC's ambition to create apparel that not only looks good but also performs exceptionally well in various conditions, drawing directly from the robust engineering principles applied to DAIWA's fishing tackle.
Unlike typical outdoor apparel brands that often prioritize utility over style, D-VEC aims for a harmonious balance, offering unique products that stand out in the fashion industry. The brand is not merely an extension of DAIWA's existing fishing wear line; it is a distinct fashion label with its own identity, focused on bringing innovative textiles and construction methods to a broader audience DAIWA D-VEC fashion brand.
Integrating Fishing-Derived Technologies
A defining characteristic of D-VEC is its commitment to incorporating fishing-derived technologies and functions into every item. This means that the apparel is not just inspired by fishing; it actively utilizes the same advanced materials and manufacturing techniques that make DAIWA fishing gear so effective in challenging environments. For example, D-VEC offers knitwear that is water-repellent. This is achieved not by applying a post-production coating, but by knitting the garment with ultra-water-repellent polyester yarn—the same type of yarn used in DAIWA's high-performance rain jackets for fishing.
This inherent water-repellency means that water beads up and rolls off the fabric, rather than soaking in. This method provides long-lasting water repellency that doesn't degrade quickly with washing or wear, unlike surface treatments. Furthermore, this technology makes the garments highly resistant to dirt and stains. A white knit sweater, for instance, can be worn without concern for accidental spills or food stains, as liquids are repelled, keeping the garment cleaner for longer. This practical benefit, stemming directly from fishing technology, enhances the usability and longevity of D-VEC's fashion items DAIWA D-VEC fashion brand.
Beyond Traditional Fishing Wear
While water-repellent knits might seem like a natural fit for a brand rooted in fishing, the reality is more nuanced. As Kenichi Kobayashi explained, knitwear itself is typically not an item found in traditional fishing apparel because "the reason is that hooks get caught" (translated from Japanese). This insight highlights D-VEC's innovative approach: taking fundamental material technologies from fishing and applying them to entirely new garment types that would otherwise be impractical for angling. By circumventing the practical limitations of fishing (like snagging hooks), D-VEC is able to introduce these high-performance materials into sophisticated fashion pieces.
The brand's collection includes a range of items that showcase this fusion, from jackets and pants to knitwear and accessories, all designed with a keen eye for both aesthetics and functionality. The goal is to offer apparel that is not only stylish and suitable for urban environments but also provides the kind of protection and comfort that anglers have come to expect from DAIWA. This unique blend of high fashion and extreme functionality positions D-VEC as a distinctive player in the apparel market, appealing to consumers who value both cutting-edge design and practical performance in their clothing DAIWA D-VEC fashion brand. The success of D-VEC demonstrates GLOBERIDE's ability to apply its deep technological knowledge across diverse industries, proving that innovation in one field can inspire groundbreaking products in another.
Is DAIWA a Global Leader in Fishing Tackle?
Yes, DAIWA is widely recognized as a comprehensive fishing tackle manufacturer that holds the world's largest market share. This global leadership stems from its continuous commitment to innovation, developing products that quickly respond to market needs, and introducing numerous world-first technologies since its founding in 1958. Its extensive product range and technological advancements, such as Magsealed and ZAION, solidify its position at the forefront of the industry.
Dominance in the Global Fishing Market
DAIWA has established itself as a preeminent force in the global fishing tackle industry, consistently holding the world's largest market share. This dominant position is a direct result of decades of relentless innovation and strategic product development. Since its inception in 1958, DAIWA has focused on creating products that not only meet but anticipate the evolving demands of anglers across the globe. This proactive approach has led to a continuous stream of groundbreaking technologies that have shaped the modern fishing landscape.
The company’s reputation as "the DAIWA of reels," earned within just a few years of its founding, underscores its early and sustained commitment to excellence in manufacturing. This early success laid the foundation for its expansion into a comprehensive manufacturer offering a vast array of fishing equipment, including rods, lures, lines, and accessories, all characterized by high performance and reliability. The breadth of its product categories, from landing poles and nets to apparel and protection gear, further reinforces its all-encompassing presence in the market DAIWA brand history and technology.
Innovation as a Driving Force
DAIWA's global leadership is inextricably linked to its culture of innovation. The company has a storied history of introducing world-first technologies that have redefined standards in fishing tackle. For instance, the pioneering use of carbon graphite for reel bodies and rotors in 1979 marked a significant advancement, offering lighter and stronger components. This was followed by the development of ZAION in 2007, a high-density carbon material designed to outperform metal, providing superior strength and rigidity while keeping weight down. These material science breakthroughs have consistently given DAIWA products a competitive edge.
Perhaps one of the most impactful innovations is Magsealed technology, introduced in 2010. By utilizing magnetic fluid from aerospace engineering, Magsealed created a virtually impenetrable barrier against water and dust, drastically improving the durability and longevity of reels. This technology not only protects internal components from corrosion and wear but also maintains the reel's initial smooth rotation and performance, freeing anglers from many common stresses associated with reel maintenance in harsh environments. Such advancements demonstrate DAIWA's willingness to invest heavily in research and development and to collaborate with cutting-edge scientific fields to benefit anglers DAIWA brand history and technology.
Global Reach and Diverse Product Portfolio
DAIWA's global leadership is also supported by its extensive international presence and a diverse product portfolio that caters to various fishing styles and regions. The company's products are designed and marketed worldwide, adapting to the specific needs and preferences of different angling communities. From high-end spinning reels like the Certate and Exist to specialized rods for various species and techniques, DAIWA offers solutions for every type of angler, from freshwater enthusiasts to deep-sea professionals.
The company's expansion into other sports and lifestyle segments under the GLOBERIDE umbrella, including golf with the ONOFF brand and fashion with D-VEC, further showcases its broad engineering capabilities and market influence. While these ventures diversify its business, the core fishing tackle division remains the bedrock of its global reputation. The synergy between these divisions, where material science and manufacturing techniques honed in fishing can be applied to other areas, creates a powerful ecosystem of innovation. DAIWA's continued evolution, driven by its desire to "surprise and delight" anglers, ensures its sustained position as a global leader in fishing tackle, constantly pushing the boundaries of what is possible in the sport DAIWA brand history and technology.
What is the Company Structure of DAIWA?
The company structure of DAIWA originated as Daiwa Seiko, founded in 1958, but it underwent a significant transformation in 2009 when it officially changed its corporate name to GLOBERIDE. This rebranding reflected the company's evolution into a diversified enterprise that oversees multiple brands across various sports and lifestyle sectors, including DAIWA for fishing, ONOFF for golf, and D-VEC for fashion. GLOBERIDE acts as the parent company, managing these distinct brand identities while leveraging shared technological expertise and manufacturing capabilities.
From Daiwa Seiko to GLOBERIDE
DAIWA's foundational entity was Daiwa Seiko, established in 1958. For many decades, this name was synonymous with innovative fishing tackle, particularly reels and rods. The company built its reputation on a relentless pursuit of technological advancement, quickly becoming recognized as "the DAIWA of reels" within just a few years of its founding DAIWA brand history and technology. This identity as a specialized fishing gear manufacturer was central to its brand for over half a century.
However, as the company expanded its operations into other fields, particularly golf equipment starting in 1972, and later developed distinct brands for these ventures, a need for a broader corporate identity emerged. This strategic shift culminated in 2009, coinciding with the company's 50th anniversary. In this pivotal year, Daiwa Seiko officially changed its corporate name to GLOBERIDE. This rebranding was more than just a name change; it signified the company's transformation into a multi-faceted global enterprise. The name GLOBERIDE encapsulates the company's vision to provide products and services that enhance active lifestyles across various sports and outdoor pursuits worldwide.
The GLOBERIDE Brand Portfolio
Under the GLOBERIDE umbrella, the company manages several distinct brands, each catering to a specific market segment. The most prominent of these is, of course, DAIWA, which remains the flagship brand for fishing tackle. DAIWA continues to be the primary identity for all fishing-related products, from rods and reels to lures and apparel specifically designed for anglers. This ensures that the strong legacy and recognition associated with the DAIWA name in the fishing world are preserved and continue to thrive.
Beyond fishing, GLOBERIDE also oversees the ONOFF brand, which was launched in 2002 to cater to the golf market. ONOFF offers a range of golf clubs, bags, and accessories, leveraging GLOBERIDE's material science and design expertise to create high-performance golf equipment. The company's history in golf dates back to 1972, and the ONOFF brand represents the refined culmination of decades of experience in this sector DAIWA golf brand history.
More recently, GLOBERIDE introduced the D-VEC fashion label in Spring/Summer 2017. D-VEC represents the company's foray into high fashion, where it applies advanced technologies and functional materials originally developed for fishing into stylish, everyday apparel. This brand demonstrates GLOBERIDE's versatility and its ability to adapt its core competencies in material science and engineering to diverse consumer markets DAIWA D-VEC fashion brand.
This multi-brand structure under GLOBERIDE allows for focused development and marketing within each sector, while also enabling synergistic benefits across the company. Technological advancements in one area, such as new carbon materials or waterproofing techniques, can often be adapted and applied to products under other brands, fostering a continuous cycle of innovation and excellence across the entire GLOBERIDE portfolio. The shift to GLOBERIDE therefore represents a strategic evolution, positioning the company as a broader lifestyle brand provider rather than solely a fishing tackle manufacturer.
Frequently Asked Questions
What is DAIWA's history in fishing reel innovation?
DAIWA has a rich history of innovation in fishing reels, earning the nickname "the DAIWA of reels" within a few years of its 1958 founding. A key early innovation was the development of the out-spool reel, which allowed for greater line capacity, faster rotation, and improved winding performance compared to previous in-spool designs. In 1979, DAIWA was the first in the world to use carbon graphite for both reel bodies and rotors, and in 2010, they introduced Magsealed technology, using magnetic fluid for superior waterproofing and dust protection DAIWA brand history and technology.
Did DAIWA ever make golf clubs, and are they still in the golf business?
Yes, DAIWA (as Daiwa Seiko) began selling golf equipment in 1972 and entered the US golf market in 1981. They famously launched the "Ballistic" driver in 1994, which was the world's first driver offering three selectable head sizes. While they withdrew from golf course management in 2004, the company remains active in the golf business through its "ONOFF" brand, which was launched in 2002. The parent company, GLOBERIDE (formerly Daiwa Seiko), continues to develop and sell golf equipment under the ONOFF brand DAIWA golf brand history.
What is Magsealed technology and how does it benefit anglers?
Magsealed technology, developed by DAIWA in 2010, uses a special magnetic fluid to create a virtually impenetrable barrier against water and dust within a fishing reel. This magnetic fluid forms a seal that prevents corrosive saltwater, abrasive sand, and fine particles from entering crucial internal mechanisms. The primary benefit for anglers is significantly enhanced durability and sustained performance, as the reel's initial smooth rotation and operational integrity are maintained for much longer, even in harsh fishing environments DAIWA brand history and technology.
How does DAIWA incorporate fishing technology into its D-VEC fashion line?
DAIWA's D-VEC fashion line, launched in Spring/Summer 2017, integrates technologies and functional materials developed for demanding fishing environments into high-fashion apparel. A prime example is its water-repellent knitwear, which is made using ultra-water-repellent polyester yarn, similar to that found in DAIWA's fishing rain jackets. This inherent water-repellency ensures that the fabric repels water and resists stains effectively and durably, offering both style and practical performance in everyday wear DAIWA D-VEC fashion brand.
When did DAIWA change its company name to GLOBERIDE?
DAIWA's original company, Daiwa Seiko, officially changed its corporate name to GLOBERIDE in 2009. This rebranding coincided with the company's 50th anniversary and reflected its evolution from solely a fishing tackle manufacturer to a broader enterprise encompassing various sports and lifestyle brands. Under GLOBERIDE, the company continues to manage the DAIWA brand for fishing, the ONOFF brand for golf, and the D-VEC brand for fashion, among others DAIWA golf brand history.
Sources
- https://www.daiwa.com/jp/brand/history
- https://www.golfdigest-minna.jp/_ct/17607407
- https://xtrend.nikkei.com/atcl/trn/pickup/15/1008498/091201447/
Related Reading
- DAIWA: A Legacy of Innovation in Fishing Tackle and Beyond
- Best JDM Baitcasting Reels for Bass Fishing
- Best JDM Reels for Eging (Squid Fishing)
- Best US Retailers of JDM Tackle
- How to Import JDM Fishing Tackle: Complete Guide
— The JDM Tackle Lab Team