Yamashita: The Eging Pioneer Brand

Last updated: April 2026

Affiliate Disclosure: We may earn a commission when you purchase through our links. This does not affect our editorial independence.

Quick Answer

Daiwa was founded in 1958 as Daiwa Seiko and quickly became known as "Daiwa of reels" within a few years of its inception.
The company was the first in the world to use carbon graphite for both reel bodies and rotors in 1979.
Daiwa introduced its D-VEC fashion label in Spring/Summer 2017, leveraging fishing-derived technologies.
In 2009, Daiwa Seiko changed its company name to Globeride, marking its 50th anniversary.

Daiwa's journey in the fishing tackle industry began in 1958 when it was established as Daiwa Seiko. Within just a few years of its founding, the company earned the esteemed reputation as "Daiwa of reels" due to its rapid advancements in reel manufacturing Daiwa Brand History. This early success was built on innovations like the shift from in-spool to out-spool reel designs, which significantly improved line capacity and winding performance. Daiwa continued to pioneer material science, notably becoming the world's first to adopt carbon graphite for both reel bodies and rotors in 1979. Over the decades, Daiwa expanded its influence beyond fishing, venturing into the golf industry in 1972 and later launching its D-VEC fashion label in Spring/Summer 2017, which applies fishing-derived technologies to high-end apparel.

When Did Daiwa Begin Its Journey in Fishing Tackle?

Daiwa's origins in the fishing tackle industry trace back to 1958 when the company was founded as Daiwa Seiko. This marked the beginning of a rapid ascent in the world of fishing gear, with the company quickly establishing itself as a significant player. The initial focus on reel manufacturing was so successful that within only a few years of its establishment, Daiwa earned the moniker "Daiwa of reels," a testament to its innovative designs and quality production.

The company began its domestic reel sales in 1962, solidifying its presence within the Japanese market before expanding its reach globally. From these early days, Daiwa has consistently pursued product development that responds swiftly to market needs, a philosophy that has driven its evolution into a comprehensive fishing tackle manufacturer. Today, Daiwa stands as a global leader in the fishing tackle industry, a position cultivated through decades of continuous innovation and a commitment to engineering excellence. This enduring legacy began with a clear vision in 1958 to revolutionize fishing equipment, starting with the core component of the reel.

Founding and Early Recognition

Daiwa Seiko's establishment in 1958 laid the groundwork for what would become a global powerhouse in fishing tackle. The company's immediate impact on the market was largely due to its focus on reel technology, which quickly garnered widespread recognition. This rapid success meant that within a mere few years, Daiwa was already being celebrated by anglers and industry experts alike, distinguishing itself as "Daiwa of reels." This early reputation was crucial in setting the stage for future growth and innovation, positioning the brand as a leader right from its inception.

The initial years were characterized by an intense focus on engineering and design, allowing Daiwa to introduce products that not only met but often exceeded the expectations of the fishing community. This dedication to quality and performance from the very beginning ensured that the Daiwa name became synonymous with superior reel craftsmanship. The foundation built during these formative years continues to influence the company's approach to product development, emphasizing groundbreaking technology and user-centric design. This commitment to excellence has been a cornerstone of Daiwa's strategy since its founding, enabling it to maintain a leading position in a highly competitive market.

Expansion into Domestic and Global Markets

Following its strong start, Daiwa commenced domestic sales of its reels in 1962, a strategic move that solidified its market presence in Japan. This period of growth was characterized by a concerted effort to distribute its innovative products across the country, making its advanced reel technology accessible to a wider audience of Japanese anglers. The success of its domestic sales operations provided the necessary momentum and resources for the company to consider broader horizons.

This domestic expansion was a precursor to Daiwa's eventual global dominance. By establishing a robust internal market, the company was able to refine its manufacturing processes and product lines, preparing them for international competition. The principles of innovation and responsiveness to market needs that guided its early domestic success became the blueprint for its global strategy. Today, Daiwa's products are available worldwide, a testament to its strategic planning and continuous pursuit of excellence that began with its initial steps into the domestic market in the early 1960s. This journey from a local manufacturer to a global leader underscores the company's enduring commitment to the fishing community.

What Innovations Defined Daiwa's Early Reel Technology?

Daiwa's early reel technology was defined by a series of groundbreaking innovations that swiftly established its reputation in the fishing world. A significant development was the creation of an I-type, or in-spool, reel specifically designed for the American export market. This initial design demonstrated Daiwa's commitment to meeting diverse market needs and leveraging advanced engineering to create high-performance fishing equipment.

However, the truly revolutionary shift occurred with the transition from the in-spool design to the out-spool type reel. This pivotal change allowed the spool to be positioned on the exterior of the reel, dramatically increasing the amount of line that could be wound. This new configuration also resulted in faster rotation speeds and significantly improved winding performance. The introduction of this entirely new reel form factor had a profound impact, astonishing anglers worldwide and cementing Daiwa's status as "Daiwa of reels" within just a few years of its founding Daiwa Brand History. These early innovations set the stage for Daiwa's continuous pursuit of technological advancement in fishing tackle.

The I-Type Reel for Export

In its early years, Daiwa developed an I-type reel, also known as an in-spool reel, specifically targeting the American export market. This strategic move highlighted the company's ambition to expand its reach beyond Japan and cater to the specific demands of international anglers. The I-type reel was a testament to Daiwa's burgeoning engineering capabilities, designed to offer performance and reliability that would appeal to a global audience.

This early export model played a crucial role in establishing Daiwa's presence on the international stage. By successfully entering the competitive American market, Daiwa demonstrated its capacity to produce high-quality fishing tackle that could compete with established brands. The experience gained from developing and exporting the I-type reel provided valuable insights into global market trends and user preferences, which would inform future product development. This initial foray into international markets was a foundational step in Daiwa's journey to becoming a globally recognized leader in fishing tackle.

Revolutionizing Reel Design: In-Spool to Out-Spool

The transition from in-spool to out-spool reel designs marked a pivotal moment in Daiwa's history and in the evolution of fishing reels themselves. Unlike the earlier in-spool models, the out-spool design strategically placed the spool on the exterior of the reel. This seemingly simple change brought about a cascade of performance enhancements that revolutionized the fishing experience.

The most immediate benefit of the out-spool configuration was the ability to accommodate a significantly larger volume of fishing line. This increased line capacity was a game-changer for anglers, allowing for longer casts and the ability to tackle larger fish without fear of running out of line. Beyond capacity, the out-spool design also facilitated faster rotation speeds, which translated into more efficient retrieve rates. This meant anglers could cover more water quickly and retrieve lures with greater ease and precision.

Furthermore, the overall winding performance of the reels saw a marked improvement. The out-spool mechanism allowed for smoother and more consistent line lay, reducing tangles and enhancing the overall user experience. This combination of increased line capacity, faster rotation, and superior winding performance created a completely new type of reel that truly shocked the fishing world. It was this innovation that solidified Daiwa's reputation, earning it the distinction of "Daiwa of reels" within just a few years of its founding. This revolutionary design not only set a new standard for reel technology but also underscored Daiwa's commitment to pushing the boundaries of what was possible in fishing tackle.

How Has Daiwa Pioneered Material Science in Fishing Gear?

Daiwa has consistently pioneered material science in fishing gear, with a particular focus on advanced composites that enhance performance and durability. A pivotal moment came in 1979 when Daiwa became the world's first company to adopt carbon graphite for both the reel body and rotor. This early adoption of carbon technology was so impactful that it led to the global perception of "carbon means Daiwa," establishing the brand as a leader in high-tech materials for fishing.

The company's commitment to material innovation continued with the development of "ZAION," a high-density carbon material, in 2007. This advanced material further improved the strength-to-weight ratio of their products, surpassing traditional metals in many applications. Building on this legacy, Daiwa introduced the groundbreaking "Magsealed" technology in 2010. This innovation utilizes a special liquid material known as "magnetic fluid" to create a waterproof and dustproof barrier within the reel. Magsealed technology not only maintains the reel's initial performance over time but also ensures fast rotation, significantly reducing stress for anglers and ushering in a new era of reel design. These continuous advancements in material science are a testament to Daiwa's relentless pursuit of innovation for the benefit of all anglers.

The Carbon Revolution of 1979

Daiwa's early focus on carbon technology represented a significant leap forward in the fishing tackle industry. The company was quick to recognize the potential of carbon materials to improve the performance and reduce the weight of fishing gear. This foresight culminated in a groundbreaking achievement in 1979 when Daiwa became the first company in the world to integrate carbon graphite into both the reel body and the rotor. This was not merely an incremental improvement but a fundamental shift in how reels were constructed, setting a new industry standard.

The adoption of carbon graphite brought several key advantages. It allowed for the creation of lighter yet stronger reels, which translated into a more comfortable and responsive fishing experience. The enhanced rigidity of carbon also improved the overall precision and durability of the reels, making them more reliable under various fishing conditions. This pioneering move solidified Daiwa's reputation as a technological leader. Indeed, the company's early and successful implementation of carbon technology was so impactful that it led to a widespread impression globally: "carbon means Daiwa." This phrase encapsulated the brand's association with cutting-edge material science and its commitment to pushing the boundaries of fishing tackle innovation. The 1979 carbon revolution not only transformed Daiwa's product line but also influenced the entire fishing industry, paving the way for further advancements in composite materials.

Advanced Composites: ZAION and Magsealed

Daiwa's pioneering spirit in material science continued well beyond its initial carbon advancements, leading to the development of sophisticated composites like ZAION and innovative technologies such as Magsealed. In 2007, Daiwa introduced "ZAION," a high-density carbon material engineered to surpass the performance of traditional metals. This material represented a significant step forward in achieving an optimal balance of strength, rigidity, and lightweight construction in fishing reels and rods. ZAION allowed Daiwa to create products that offered superior sensitivity and control, while also being incredibly durable, even in demanding fishing environments. Its development underscored Daiwa's ongoing commitment to leveraging advanced materials for peak performance.

Further cementing its reputation as a leader in technological innovation, Daiwa unveiled "Magsealed" technology in 2010. This groundbreaking system incorporates a special liquid material known as "magnetic fluid" to create an almost impenetrable barrier against water and dust. Magnetic fluid, originally used in aerospace engineering, is held in place by magnetic force, forming a sealed boundary that prevents contaminants from entering the reel's critical internal components. This innovative application of space-age technology ensures that the reel's initial performance characteristics, such as smooth rotation and precise gearing, are maintained for a much longer period. By protecting against the ingress of salt water, sand, and other debris, Magsealed significantly extends the lifespan of the reel and reduces the need for frequent maintenance. It allows anglers to fish with confidence in harsh conditions, knowing their equipment will perform reliably. Magsealed technology not only enhances the durability and longevity of Daiwa reels but also contributes to a stress-free fishing experience, revolutionizing reel maintenance and performance expectations. These advancements, ZAION and Magsealed, exemplify Daiwa's continuous drive to integrate cutting-edge material science and engineering into its fishing gear, delivering unparalleled quality and innovation to anglers worldwide.

Beyond Fishing: What is Daiwa's History in Golf?

Daiwa's corporate journey extends significantly beyond fishing tackle, encompassing a notable history in the golf industry. The company, then known as Daiwa Seiko, began selling golf equipment in 1972, diversifying its product portfolio. This expansion continued with its entry into the American golf market in September 1981, marking an important international step for its golf division. Daiwa's golf clubs quickly gained recognition, particularly after being utilized by long-drive champions who achieved impressive distances, which helped the brand become widely known across the United States.

A significant milestone occurred in 1983 when Daiwa's clubs played a role in helping a young Larry Mize secure his first professional victory. The company further deepened its involvement in golf by sponsoring the domestic men's tour event, the "Daiwa KBC Augusta," from 1989 to 1993. In November 1994, Daiwa launched the "Ballistic" driver, a revolutionary product that was the world's first driver to offer a choice of three distinct head sizes: 230 cc, 250 cc, and 270 cc. This innovation allowed golfers to select a club tailored to their preferences. The company's commitment to golf also included the opening of the Daiwa Vintage GC in 1994, a golf course situated at an elevation of 800 meters with views of the Yatsugatake and Southern Alps mountains. In 2009, coinciding with its 50th anniversary, Daiwa Seiko officially changed its company name to Globeride, reflecting its broader scope beyond just fishing Daiwa Seiko's Groundbreaking Driver. This extensive history highlights Daiwa's diverse interests and capabilities in the sporting goods arena.

Entry into the Golf Market

Daiwa Seiko's foray into the golf market commenced in 1972, signifying a strategic diversification beyond its core fishing tackle business. This move allowed the company to leverage its manufacturing expertise and engineering prowess to create high-quality golf equipment. The decision to enter a new sports segment demonstrated Daiwa's ambition to grow and apply its innovative approach to a broader range of products.

The company's commitment to golf was further underscored by its expansion into the American market in September 1981. This international step was crucial for establishing Daiwa's golf brand on a global scale. The market entry was met with success, as Daiwa's clubs quickly gained a reputation for exceptional performance. Notably, their clubs were used by long-drive champions, who achieved impressive distances, thereby elevating Daiwa's profile across the United States. This early success in a highly competitive market validated Daiwa's decision to venture into golf and laid the foundation for its subsequent contributions to the sport. The company's ability to transfer its engineering principles from fishing reels to golf clubs showcased its versatile manufacturing capabilities and its dedication to producing high-performance sporting goods.

Innovations and Milestones in Golf

Daiwa's journey in the golf industry was marked by significant innovations and notable milestones that left a lasting impact on the sport. A pivotal moment came in 1983 when Daiwa's golf clubs played an instrumental role in helping a young Larry Mize secure his first professional victory. This achievement brought considerable attention to Daiwa's golf equipment, highlighting its performance capabilities on the professional circuit. The company further solidified its presence in the golf world by becoming the title sponsor for the domestic men's tour event, the "Daiwa KBC Augusta," which it proudly supported from 1989 to 1993. This sponsorship not only raised Daiwa's brand visibility but also demonstrated its commitment to the growth and development of professional golf.

A truly revolutionary product was introduced in November 1994 with the launch of the "Ballistic" driver. This driver was acclaimed as the world's first to offer golfers a choice of three distinct head sizes: 230 cc, 250 cc, and 270 cc. This innovative approach allowed players to select a driver that best suited their individual swing characteristics and preferences, providing an unprecedented level of customization. The "Ballistic" driver also featured a super-hard "Metallized Alloy" material, which had a specific gravity similar to aluminum but was harder than titanium alloy. This material delivered excellent ball repulsion, resulting in a refreshing feel and sound upon impact. Despite the varying head volumes, all three "Ballistic" models were engineered with the same center of gravity depth, ensuring consistent distance performance and forgiveness across the range. This made the "Ballistic" an exceptionally innovative club for its time.

In the same year, 1994, Daiwa further expanded its golf footprint by opening the Daiwa Vintage GC, a golf course situated at an elevation of 800 meters, offering picturesque views of the Yatsugatake and Southern Alps mountains. This venture into golf course management showcased Daiwa's holistic approach to the sport. The Daiwa Vintage GC hosted the Daiwa International in 1995, where a 25-year-old Phil Mickelson made his debut on the Japan Tour. Later, in 2009, marking its 50th anniversary, Daiwa Seiko changed its corporate name to Globeride. This name change reflected the company's broader scope as a comprehensive sporting goods manufacturer, encompassing fishing, golf, and other outdoor activities, moving beyond its initial identity as solely "Daiwa Seiko." This evolution underscored Daiwa's enduring legacy of innovation and its continuous adaptation to new markets and opportunities within the sports industry.

Why Did Daiwa Launch the D-VEC Fashion Brand?

Daiwa launched the D-VEC fashion brand in Spring/Summer 2017 as a strategic move to extend its innovative engineering and material science expertise beyond fishing tackle into the realm of high fashion. The company recognized an opportunity to leverage the advanced technologies cultivated in the demanding environment of fishing to create unique, high-performance apparel for everyday wear. This initiative was designed to establish a new fashion label that clearly distinguishes itself from conventional outdoor or sports apparel lines, aiming for a more sophisticated and fashion-forward appeal.

The core philosophy behind D-VEC is to fuse the robust, functional technologies developed for fishing with glamorous fashion aesthetics. Kenichi Kobayashi, Executive Officer of the Apparel Marketing Department at Globeride's Fishing Sales Division, articulated the brand's vision, stating, "This is a project to fuse the technology cultivated in the harsh environment of fishing with glamorous fashion. We will propose one-of-a-kind products that allow people to enjoy fashion positively in rain, wind, and light" (translated from Japanese). This ambition to create "only-one products" that enable positive engagement with fashion, even in challenging weather conditions, is central to D-VEC's identity. The brand aims to offer consumers apparel that is not only stylish but also inherently functional, providing protection and comfort derived from decades of expertise in extreme outdoor environments. The launch of D-VEC represents Daiwa's commitment to innovation across diverse industries, demonstrating how specialized knowledge can be creatively applied to new markets.

The Vision Behind D-VEC

The vision behind Daiwa's D-VEC fashion brand is to bridge the gap between highly functional outdoor technology and contemporary fashion. Launched in Spring/Summer 2017, D-VEC was conceived not just as another apparel line, but as a distinct fashion label that would stand apart from the company's existing fishing wear or general lifestyle clothing. The objective was to create a brand that could integrate the cutting-edge technical advancements perfected in the rigorous world of fishing into stylish, everyday garments.

Kenichi Kobayashi, Executive Officer of the Apparel Marketing Department within Globeride's Fishing Sales Division, elaborated on this innovative concept. He described D-VEC as "a project to fuse the technology cultivated in the harsh environment of fishing with glamorous fashion" (translated from Japanese). This statement highlights the brand's core mission: to take the robust, weather-resistant, and performance-enhancing properties developed for anglers facing rain, wind, and sun, and apply them to sophisticated fashion pieces. The goal is to offer "one-of-a-kind products" that empower individuals to "enjoy fashion positively in rain, wind, and light" (translated from Japanese). This means creating apparel that not only looks good but also provides a level of comfort, protection, and durability typically found only in specialized outdoor gear, allowing wearers to navigate urban or natural environments with confidence and style. The brand's ambition is to redefine what fashion can be by infusing it with unparalleled functionality derived from a legacy of outdoor innovation.

Differentiating from Traditional Outdoor Apparel

D-VEC was launched with the explicit intention of differentiating itself from traditional outdoor and sports apparel, including Daiwa's own fishing wear. While Daiwa already produces functional fishing garments and lifestyle clothing, D-VEC operates on a different plane, positioning itself within the broader fashion industry. The key distinction lies in its approach to design and integration of technology. Instead of merely being practical, D-VEC aims to be fashionable first, with the underlying technical features seamlessly woven into the aesthetic.

This differentiation is crucial for appealing to a consumer base that values both style and substance. Traditional outdoor apparel often prioritizes function over form, resulting in designs that are overtly technical or utilitarian. D-VEC, conversely, seeks to offer garments that are elegant and stylish, suitable for urban environments or fashion-conscious individuals, while still embodying the advanced protective and performance characteristics derived from fishing technology. The brand's focus on "glamorous fashion" combined with "one-of-a-kind products" sets it apart, demonstrating that high-performance features can be subtly integrated into sophisticated designs. This strategic positioning allows D-VEC to carve out a unique niche, appealing to those who desire the benefits of advanced outdoor technology without compromising on their sartorial choices. It represents a sophisticated evolution of how performance and style can coexist and complement each other in modern apparel.

How Does D-VEC Incorporate Fishing Technology into Fashion?

D-VEC uniquely incorporates fishing technology into its fashion items by integrating functionalities and materials originally developed for the demanding conditions of fishing directly into its designs. Every single item within the D-VEC collection features technology or functions that have their roots in fishing. This approach ensures that the apparel is not merely stylish but also possesses practical, performance-enhancing attributes.

A prime example of this integration is D-VEC's water-repellent knitwear. Instead of applying a water-repellent coating after the garment is made, these knits are spun from ultra-water-repellent polyester yarn. This specialized yarn is the same type used in high-performance fishing rain jackets, designed to shed water effectively. By knitting the fabric with these inherently water-repellent threads, D-VEC ensures that the repellency is long-lasting and integral to the material itself, not just a surface treatment. This method also makes the knitwear highly resistant to stains. This means that even a white knit, typically prone to showing spills, can be worn without concern for minor food mishaps, maintaining its clean appearance over time Why Daiwa Launched a Fashion Brand. This level of functionality in knitwear is a direct transfer of fishing-specific material science into everyday fashion.

Functional Integration in Every Item

A defining characteristic of the D-VEC brand is its unwavering commitment to integrating fishing-derived technology and functionality into every single item it produces. This is not a superficial addition but a fundamental aspect of the design and material selection process. The philosophy is to leverage decades of experience in creating gear for harsh fishing environments and translate that expertise into fashion that is both stylish and highly practical.

This means that whether it's a coat, a pair of trousers, or a smaller accessory, each D-VEC product is engineered with a purpose. The integration might manifest as advanced waterproofing, enhanced breathability, superior durability, or specialized fabric structures that offer protection against elements like wind and sun. The goal is to ensure that wearers benefit from the robust performance characteristics typically associated with specialized outdoor equipment, but in garments that fit seamlessly into a contemporary fashion wardrobe. This dedication to functional integration ensures that D-VEC items are not only aesthetically pleasing but also offer tangible benefits in terms of comfort, protection, and longevity, making them truly unique in the fashion landscape.

The Case of Water-Repellent Knitwear

The water-repellent knitwear offered by D-VEC serves as a prime illustration of how the brand successfully translates advanced fishing technology into fashionable apparel. This innovation goes beyond conventional methods of treating fabrics, showcasing a deeper integration of material science. Unlike standard knitwear that might receive a surface water-repellent coating after manufacturing, D-VEC's approach is far more sophisticated and durable.

The secret lies in the yarn itself. D-VEC knitwear is crafted using ultra-water-repellent polyester yarn, the very same type of thread utilized in Daiwa's high-performance fishing rain jackets. This means the water-repellent property is inherent to the fibers from which the garment is constructed, rather than being an external finish. When water comes into contact with these knits, it beads up and rolls off effortlessly, demonstrating the fabric's exceptional ability to repel moisture.

This intrinsic water repellency offers several significant advantages. Firstly, it is incredibly long-lasting, as the property is built into the yarn and does not diminish significantly with washing or wear, unlike surface coatings. Secondly, this makes the knitwear highly resistant to stains. Kenichi Kobayashi pointed out a practical benefit, stating that with this technology, "white knit also doesn't need to worry about food spills and can keep a clean state for a long time" (translated from Japanese). This addresses a common concern for fashion-conscious individuals who often shy away from lighter colors due to the fear of stains. The ability to wear a white knit without worrying about accidental spills transforms the garment from a delicate item into a robust, everyday staple.

Interestingly, Kobayashi also explained why such knitwear is not typically found in traditional fishing apparel, noting, "Because hooks get caught" (translated from Japanese). This insight highlights the specific challenges and requirements of different applications, and how D-VEC carefully selects and adapts technologies for its fashion line. The water-repellent knitwear exemplifies D-VEC's ability to innovate by applying specialized fishing-derived materials in a way that creates genuinely unique and highly functional fashion products, blending durability and practicality with sophisticated style.

Frequently Asked Questions

What year was Daiwa founded?

Daiwa was founded in 1958 as Daiwa Seiko. Within just a few years of its establishment, the company quickly gained recognition for its innovative reel manufacturing, earning it the reputation as "Daiwa of reels" Daiwa Brand History. This early success laid the foundation for its eventual growth into a global leader in fishing tackle and beyond.

What was Daiwa's major innovation in reel design?

Daiwa's major innovation in reel design was the transition from in-spool to out-spool reels. This change allowed for a significantly larger line capacity, faster rotation, and improved winding performance, revolutionizing the fishing world. This groundbreaking design shift contributed directly to Daiwa becoming known as "Daiwa of reels" early in its history Daiwa Brand History.

When did Daiwa introduce carbon materials into its products?

Daiwa was a pioneer in introducing carbon materials into its products, making it the world's first company to adopt carbon graphite for both reel bodies and rotors in 1979. This innovation was so impactful that it led to the global perception of "carbon means Daiwa," solidifying its reputation in material science for fishing gear Daiwa Brand History.

Did Daiwa ever venture into the golf industry?

Yes, Daiwa ventured into the golf industry, beginning sales of golf equipment in 1972. The company expanded into the American golf market in September 1981 and even launched the "Ballistic" driver in 1994, which was the world's first driver with a choice of three head sizes Daiwa Seiko's Groundbreaking Driver. In 2009, Daiwa Seiko changed its name to Globeride, reflecting its broader scope across various sports.

What is the D-VEC brand, and what is its purpose?

D-VEC is a fashion label launched by Daiwa in Spring/Summer 2017. Its purpose is to fuse the advanced technologies and functionalities cultivated in Daiwa's fishing tackle development with glamorous fashion. The brand aims to create unique products, such as water-repellent knitwear made from specialized yarns, that allow individuals to enjoy fashion positively even in challenging weather conditions Why Daiwa Launched a Fashion Brand.